- Search Engine Optimization (SEO)
We will take care of your website optimization, placement and visibility issues while making sure you get the best out of organic search. We strive to combine our knowledge of SEO with creativity, to come up with an affordable yet effective solution. We concentrate on the latest strategies that are proven most effective for top rankings in Google and other search engines. Moreover, we do not use over-hyped SEO schemes like link-building packages or software. We put a lot of effort into making sure that your website stands out from the millions of other websites there. The main point we keep in mind is to produce high-quality content and write concise meta descriptions. We also ensure mandatory use of proper keywords in proper places and not overcrowd the range with it.
- Search Engine Marketing (SEM)
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
We are specialized in creating targeted, data-driven campaigns. We build search engine campaigns from scratch or can audit and retool existing campaigns that have been proven ineffective. Our search engine marketing services allow your business to grow its presence on search results faster while targeting the keywords that will get you the best return on investment. Whether you are an e-commerce website looking to drive more organic sales, or a SaaS company in a competitive space, BPI Tech P Ltd can help your organization to get real results.Social Media Optimization (SMO)
- Social Media Marketing (SMM)
Our search engine marketing or SEM solutions are designed to drive success for your business. We aim to improve your conversions and reduce the cost per conversion. With lower cost per conversion, it translates to more savings for your business.
As an SEM agency your business matters to us. We do more than merely buying keywords and placing your ads on search engines. Our SEM strategies go beyond the typical campaign metrics such as impression and clicks. We focus on what matters most—conversions. Our search engine marketing or SEM solutions are designed to drive success for your business. We aim to improve your conversions and reduce the cost per conversion. With lower cost per conversion, it translates to more savings for your business.
We adopt the best SEM practices together with our machine learning technology to achieve optimal returns for your campaigns.
- Pay-Per-Click (PPC)
Pay-per-click, is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
- Return on Investment (ROI)
In the world of digital marketing, Return on Investment (ROI) is known as the measure of profit or loss generated on your campaign efforts. A positive ROI essentially means that a campaign is making more money than what was spent—and vice versa for negative ROI.
As a rule of thumb, digital marketers should aim for an average ROI of 5:1 — that’s Rs.5 gained for every Rs.1 spent on a marketing campaign.
Measuring ROI is critical in digital marketing to determine the success of your campaigns. Otherwise, you would be marketing “blind” and potentially wasting your budget. Obviously, ROI will vary depending on the campaign type and other contributing factors. But by analyzing the results, you will be able to confidently take actionable steps toward improvement. The more familiar you are with marketing ROI, the better your campaigns will perform